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18 September 2014
Successful SAMS Radio 1 Business Festival

SAMS Radio 1 Business Festival
Giselle Richards of G-Unique Jewellery.

Darrin Henry, SAMS

More than 30 different businesses were promoted during an energetic, ten hour long, SAMS Radio 1 Business Festival, on Friday 12 September. The steady stream of positive feedback since makes the event an undoubted, massive success.

Most listeners responses have been similar, saying how surprised they were to learn so much about the many services available on St Helena.

Many businesses who took part have also reported a boost in interest and sales.
“The response has been unbelievable,” said Colin Benjamin of Ganz Joinery. “I had three people stop me asking for my services even before I reached my car after leaving the studio.” The show was “brilliant.”

KJ (Keith Joshua) from Pub Paradise at Longwood, following his appearance on the show, said his pizza sales have been “overwhelming; people keep coming, I’m rushed off my feet.”
Noleen Stevens, reported the event has helped to “raise awareness” of her business, ‘Beauty Spot.’ 

Leroy and Kayla Fowler promoted a number of their businesses and have reported a “very successful” outcome. “A lot of the men looking forward to the hair businesses, and being pampered,” said Kayla, regarding Leroy’s new men’s hairdressing service. “We have also received quite a few cake orders since the show and there are more people coming in the shop.”

The radio festival began as part of the regular ‘Sunrise’ show with SHAPE as the first guests. The schedule then moved along quickly with 15 minute time slots per business.
ESH, who’s tourism conference on 19 August had inspired the radio festival, made three different presentations throughout the day, highlighting the support available to the island’s private sector.

“I’d like to congratulate and commend SAMS,” said Niall O’Keeffe, the new chief executive at ESH, speaking during the programme. “Everybody coming in to work this morning was listening to the positivity that’s on island.”

Presenters for SAMS during the day were Sharon Henry, Julie Fowler, Ferdie Gunnell and Liam Yon. Managing the ‘green room’ and the constant flow of guests, as well as updating the SAMS Facebook page throughout the day was Anne Clarke, August Graham and Nicole Peters.

The Facebook postings registered a reach of 1,791 people on the day.
The success of the event means it will now become a regular feature on SAMS Radio 1 calendar.





Sentinel 18 September 2014 - Vol 3 Issue 26 This report and more in The Sentinel for 18 September 2014


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